If you’re a blogger or writer you may follow certain content creation strategies to pump out your posts. I recently restarted blogging and I’ve never created content so fast.
Blog posts are already loaded and scheduled and I reach 1,000+ words without even really thinking about it. And that’s one of the key, not focusing on length. Or proper form, syntax and other errors. That’s for editing, which comes later.
You will see using the principles discussed below, you will be able to create content fast (and faster). Because actually, it’s already created by your brain, but still hiding inside. You just need to get it out.
Here’s the overall idea…
If you know a story, then you can tell it.
In our case, you can write it, or make a video if you’re a vlogger.
A personal experience is a story, and you can certainly write it. If you had to tell your day to a friend you would use your normal voice. The real you. The same goes for a topic you want to write on a blog or for a new report.
And it doesn’t have to be stuff that happened days or years ago. You can do that in real time, by documenting your process and actions.
Ready to unleash your content creation super powers?
I’ll tell you about the 3 concepts I now use to write all the content for any of my sites.
CONTENT CREATION STRATEGY #1: LET YOUR IDEAS COOK AND SERVE HOT OR COLD
Have ideas incubate in your brain for few minutes, hours or a full day. Do you have frequent self conversations with yourself? About a topic you are interested in and want to discuss in a blog post (writing about).
You just searched about it and found interesting facts or tips and it gets you “thinking in the background”. And then words, a full conversation actually that – if you’re like me – you speak out loud because you’re alone and nobody’s listening.
AND if written would be a good damn article.
This is much more powerful than getting to these resource sites and trying to rewrite everything.
For a better explaination of this concept, check out how Henneke Duistermaat cut out 50% of her writing time. Check out #2 Allow time for percolation. Her blog is all about writing well. And you might want to read everything she writes about writing. (One of my goal is to improve my writing. I plan to dedicate time in my day to review and re-edit my posts. I have A LOT of work to do, but Henneke’s posts are a huge help.)
Here’s a summary of the point mentioned above:
- On day 1, pick a topic and write a working title
- On day 2, outline content – write down one bullet point for each section of your post.
- On day 3, write a first draft – silence your inner critic by writing as fast as possible
- On day 4, edit your draft – eliminate redundant sections, review each sentence and improve word choice, and read your content aloud to improve rhythm
- On day 5, format in WordPress, proofread, and do a visual check.
Now as you can see, the time to write a post is several days. And I said earlier it could just be minutes or hours. The background thinking time may vary, but once it has done its magic the writing time shortens to minutes.
It really depends how much you already know about a topic, your personal experience and stories you can add in your article.
Or how long you’ve been thinking about all these things in the past but never thought you could write about.
Or how frequently your brain spits out some interesting, relevant ideas.
Note, if you’re in a niche that is completely new to you, then this is also true. “Spend a day within a niche and you’ll know more than 99% of people” said Santa Claus.
In that case you spend your day visiting the top sites and resources (authority sites, experts blogs, forums, videos…) and take some notes along the way on the main subtopics or questions in that niche. Sleep on it.
The next day you’ll be able to write a lot about what you learnt.
CONTENT CREATION STRATEGY#2: REDEFINE YOURSELF
This is the solution to procrastination as prescribed by Mark Manson. Go read that as it’s highly interesting (scientific research and all!), the graphics help a lot.
Procrastination is a whole subject in itself. And it’s the opposite of being productive, in our case: writing content. So I address it here because this helped me START writing, so maybe it’ll help you too.
Mark says to Kill yourself, figuratively of course. And to have a much broader vision of yourself. Instead of seeing yourself in a super precise or precious way.
This eliminates the fear of failure, or fear of success, or fear of vulnerability as Mark explains.
Two quotes you may want to keep from Mark’s post:
We don’t take action because it threatens who we currently are or more precisely, who we think we are, how we personally perceive ourselves. We must change how we view ourselves. Shoot the ego down.
So if you’re starting as a blogger/writer, never have been a blogger in the past, you have no identity as such. Your identity is something else. Becoming a blogger means threatening what your are now and how you perceive yourself now (not a blogger).
A more mundane vision of yourself lets you start doing your task because you just want to do it. There’s no identity involve. You can shamelessly take action. You don’t try to be an amazing blogger. You don’t think too much of what is going out on paper (or screen).
You’re doing it.
You just type. You will improve as your brain gets free of all ideas that were cluttering it. And with clarity you will know where your post is going.
Plus this means the REAL you is telling a story. Not some kind of boring robot. You just let speak your “funny self”, upset self, or whatever mood you are in that is taking over the place. And it sounds real. And great.
This is the second post in a row mentioning Mark Manson. This man is responsible for some of my recent action taking, such as actually posting content on this blog (and all my other sites). Thank you sir for showing me another way to think and getting shit done.
Check out his book on approaching life differently to what you self help guru told you all these years.
CONTENT CREATION STRATEGY #3: DOCUMENT, DON’T CREATE
The Document, Don’t Create, is a recommendation by Gary Vaynerchuk (yes the Vee himself). Here’s the video that explains it all and it is well, just what it sounds like:
You don’t start with the core idea or task of creating something new (here, content). However you document, tell the process of what you’re doing and for what reasons.
You write down the task you’ve done and the purpose of doing such task. Maybe the people involved, the places you had the idea or had to visit to get some info…
You end up with what, how, why, where, who questions and this can be repeated endlessly.
All of that WITHOUT overthinking, analyzing, or taking care of details that have nothing to do with your content or message. Gary talks about his videos and how details like lighting and camera, or he looks like and how he’s dressed, are not important.
Once you get all these bits of content, distribute to any and all platforms.
Gary wants to stick to what makes him happy. And that means actually not sticking to just ONE topic. There’s certainly more than one thing you are passionate about, and various layers of stuff that makes you happy.
and final words… JUST START!
Document a way you’re good at. Document your journey on multiple platforms. Blogs, youtube, snapchat… Show up if you want to be seen!
Here’s a simple exercise if you don’t have ideas yet: document your day (or previous one if you just woke up).
From waking up to going to bed. Or just the first hour. Explain it to others. I want to know:
- How do you make coffee?
- What coffee brewing method you use?
- What coffee brand you drink and why?
- Where does all of that take place?
- Are you the only coffe drinker at home?
- What do they say about your coffee?
(Glad to learn you pooped at 7am #champion – yeah coffee has amazing powers).
I don’t care how many words you write. Word count is not the real purpose here, it may be what’s stopping you from completing the actual writing.
Or document your passion.
Okay, nuf’ laughing. You can just document everything.
Well tying these 3 ways together:
- Let your ideas cook (Allow time for percolation, Henneke Duistermaat),
- Redefine yourself, view yourself in mundane and broader ways (Mark Manson)
- Document, Don’t create (Gary Vaynerchuk),
… you can really populate your blog with some cool posts, fast. Now the other cool thing is that those 3 concepts can be used together as well as on their own.
Those three methods involve not thinking too much about your content. IT’s about telling a story, even if it’s structured as a blog post.
To create content faster you must not be afraid to write like you talk, and exposing your simple self. This is your blog, your video, your social network account, your voice, thus your style. And nourish yourself from others feedback! Don’t be afraid to ask for help.
It’s not just about writing some piece of content. It’s about helping others. Writing for just having some more words on your blog is useless.
To go further on writing faster, here is Neil Patel’s post: 6 Unconventional Tips To Create Content Faster
I’d like your feedback on these content creation strategies. Of course if you have other methods you want to share, you’re welcome. I’d love to hear that and even try it and show what I can come up with. Speak your mind and let’s interact.