Start Simple, Keep It Simple, Then Simplify
This post has the humble purpose of reduce friction or eliminate objections of not taking action.
Sometimes there’s cost, sometimes it’s time, sometimes it’s not knowing enough.
Many times you can still do and achieve a goal by taking another path. So have you examined all options?
Is there another way of doing that eliminate those objections, friction or resistance to your actions?
The answer to all of these may be simplicity.
In your thoughts, your plan and then in your execution.
We live in a great era where technology is at our fingertips. We can even learn and work from anywhere in the world.
You can start selling your digital product for free. You know this. You can even blog for free on medium.com (which may get you more page views than your own personal blog).
Just an article on medium, offering a solution (ebook), sold through a digital product marketplace. No domain and hosting cost here.
Want to see it?
Here it is: Future Proof Marketing, by Jared Rogers.
It’s an example of simple funnel that Justin Brooke talked about recently. He had a series of emails about setting up an offer in the simplest way, before even thinking building a complex funnel. “Make it work in black and white, FIRST.”
(I have to write about Justin and his stuff. He has some of the best content on traffic and conversion. AND he keeps things simple)
The Medium platform is free to join. The digital product is sold via Spreesy.
You can join Spreesy for free. Here’s what they do: 1 step selling. 1 step instagram selling, 1 step pinterest selling, 1 step twitter selling, 1 step facebook selling. They have a simple pricing: 3% transaction fee per sale.
But it could be JVZoo. It could be Zaxaa.
Those platform may take a little commission on sale, but otherwise everything else is free.
There are so many platform for selling, wether it’s physical product ecommerce or digital products.
But many other aspects of online business can be done free or cheap.
If cost is your primary objection, doing any kind of business is going to be very difficult for you.
But I just showed you it was possible for free.
There will always be some cost. Having your own domain name has a cost, yes. It’s something around $10 a year.
Starting an online business should be simple.
And simple things shouldn’t be expensive, or time consuming.
Need an autoresponder? Mailchimp is free to start. Aweber is $1 for the first month.
You just need to make it work = put in the work and let the tool help you.
And fear not asking questions when you need help or simply don’t know something.
Don’t go mess with your hosting when you can simply send a message via livechat and get sorted in minutes.
More than that you can also get involved in a project with other people. You may have an idea, or you may want to help someone else.
Why not join a startup and offer your talent, or ask someone to join yours with their talent?
You may also think that online business means too technical. Well you don’t have to code anything if you don’t want to code.
There are platforms that let you design websites for free with no coding skills required. Heck, even WordPress can be installed automatically with most (all?) hosting companies, then you just need a nice theme.
So you need to learn?
I can’t even imagine the numbers of free videos you can watch to learn something. There are great tutorials and lessons there.
But it’s not just Youtube, many websites are great academy that can teach you what you want. A great example is the Khan Academy.
But in the world of startup, entrepreneurs and online businesses, there are of course countless of education websites, with video interviews or how to articles.
Here’s for example startups.co education portal where you can explore hundreds of videos from marketing, idea generation, design, leadership.
Another source is podcasts. Just go to ilovemarketing.com by Joe Polish and Dean Jackson.
You don’t need to enter a business school or a PhD to make it. However, enough knowledge means good enough skills so you start consistent taking action.
And not enough knowledge means you can ask questions.
Now of course learning is something, executing is another.
So my piece of advice would be to ALWAYS keep things simple.
Simpler things are more actionable, and scalable.
This post looks like it’s meant for people who want to launch a business only but it’s really for anything you want to achieve and may not see clearly or have objections about.
If you need clarity, simplify to the max.
You start simple. Keep it simple, and then, simplify. Find a way in yourself, or out, that works in the simplest form.
Thanks for reading 😉
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